The term pagejacking is commonly used to describe the dilberate diversion of a visitor from an intended website or webpage to the scammer's website.

Scammer's often use ebay and other online auction sites for their pagejacking schemes.

Basically the victim is informed via email that there is some sort of problem with their ebay account, or their ebay transaction, and they are asked to go to a page where the problem can be fixed. (Though this email appears to be from ebay it is actually from a scammer)

The page often looks very much like an official site and it asks the victim to provide various personal information about him/herself in order to "fix the problem" (online passwords, credit card numbers, Social Security/Insurance Number, etc.).

Any personal information provided is then sent to the scammer, rather than who the victim believes they have sent it to.
The scammer is now given the ability to user the victim's information against them.

Many times the victim has no idea what has happened until strange charges start showing up on their credit card statements, or their bank accounts are cleaned out, or people have began listing fake auctions with the victims ebay account, etc.

The victim often loses a substantial amount of money to the scammer, and has to go through the hassle of cancelling and false transactions which may have taken place.